Convention is an agreement that sets the tone for many aspects of our daily lives. It is a set of commonly accepted practices and rules that dictate social behavior, language, and even laws. Conventions are found in all areas of society, from business and politics to art and entertainment.
In terms of SEO, convention plays an important role in determining the structure and content of websites, as well as the strategies used to optimize them for search engines.
One of the foundational conventions of SEO is the use of keywords. These are the words and phrases that people type into search engines to find the information they are looking for. By including relevant keywords in website content, meta tags, and other elements, webmasters can improve their chances of ranking higher in search engine results pages (SERPs).
Another convention of SEO is the use of backlinks. These are links from other websites that point to a particular site. Search engines view backlinks as indications of the relevance and authority of a website, so the more high-quality backlinks a site has, the more likely it is to rank well in SERPs.
Beyond these basic conventions, there are many other strategies that SEO experts use to help websites rank higher in search engines. These include optimizing content for mobile devices, creating high-quality and engaging content, and using social media to promote website content.
While there is no one-size-fits-all approach to SEO, following established conventions and best practices can help improve a website`s performance in search engine rankings. By staying up-to-date with the latest trends and techniques, webmasters can stay ahead of the competition and reach more customers online.